I. VISION STATEMENT

“We aim to become the preferred provider of food services by the top 500 companies in the Philippines renowned in the industry for offering the best quality, service and value.”

1. Quality: Our food is not just meant to satisfy hunger but also to please.
2. Service: Our customers deserve no less than a five-star experience.
3. Value: We earn customer loyalty by offering great value for their money.

II. MISSION STATEMENT
“We are committed to make exciting food and delightful service an everyday experience for our customers for the combined benefit of our employees, business partners and shareholders.”

III. GUIDING PRINCIPLES
For our customers:

1.) QUALITY: Our food is not just meant to satisfy hunger but also to please.

We cook not just to feed our customers, but also to make them look forward to the next after every meal. We focus on both taste and diversity, constantly developing themes and menus that fit the Filipino palette and preferences while.

2.) SERVICE: Our customers deserve no less than a five-star experience.

To deliver superior customer experience, we focus on the following essential components:
• Facilities that are both functional and aesthetically pleasing to the eye;
• Efficient processes from the moment they walk in to the moment they walk out;
• Courteous, friendly and knowledgeable service staff.

3.) VALUE: We earn customer loyalty by offering great value for their money.

In order to offer the best value to our customers, we relentlessly find ways to keep cost to the minimum. We keep our supply chain well-managed and our processes efficient to allow us to deliver high quality products and excellent service at the least cost possible.

4.) We take responsibility for the health and safety of our customers.

We adhere to strict sanitation standards in every step of our service delivery process – from food preparation, to our facilities, to our service crew, ensuring that our customers are safe in our hands.

For our employees:

5.) We provide the opportunities and support for personal and professional growth and success.

We believe that people is our greatest resource, so we recognize their contribution, develop their skills and never compromise on their health and safety. We create a work environment that is challenging and conducive to learning and success.

For our business partners and shareholders:

6.) We deliver increasing economic value through profitable growth.

In delivering worthwhile and rewarding service, stakeholders share in all the benefits reaped through sustainable growth as a result of a strong governance and effective delivery of service.